Social Media 101: Part 2 - Twitter & Instagram

Submitted by: Sydney Luther, Communications Assistant

Read Part 1 here.

Similar to Facebook, Twitter is a social media website. Tweets are like Facebook status’, but are limited to 140 characters. You can share photos with your tweets, and you can also tweet links to other websites. 

An example of a tweeted picture.

An example of a tweeted link.

On Twitter, people can follow your business’ account and then they will see your tweets in their twitter feed. You can use Twitter on your computer or as an app on your phone or tablet. There is no distinction between individual accounts and businesses or organizational accounts. Twitter is also useful for you to keep up with what’s going on with artists you like, businesses with which you are affiliated, organizations of which you are a member, news outlets that you read, the city in which you live, and 
even celebrities in whom you are interested. If you follow people, they are likely to follow you back.
On top of creating your own tweets, with photos or links, if you so choose, you can also retweet others' tweets. This means you are sharing their tweet with your followers. This is useful when you are hoping to share information about an event or about another artists' work. 

Tweeting quick, informational tidbits is helpful for readers to keep updated on your business. Feel free to tweet links to give more information. Twitter will shorten links as to help you with your character count. You can tweet more than is recommended to Facebook or Instagram, since the posts are shorter and more compact. Tweeting several times in a row is fine, if you have more than 140 characters of information to share. Posting on Facebook or Instagram several times in a row is less acceptable.  

Instagram is a photo sharing app that you can only use on a personal mobile device, such as a smart phone or tablet. You need to download the app to be able to use it. For some reason, you cannot post via the website, but you can sign into your account and view other’s posts on the website. Since you create art, Instagram is an awesome way to share your work! Always caption your photos, and feel free to share with your Facebook page. Avoid overusing filters, however, since you want to show the public what your art looks like in real life. Overusing filters can also appear unprofessional. 

An Instagram photo shared to Twitter.

When sharing to Twitter, your tweet will simply share a link to your Instagram profile, which is not ideal. I would recommend tweeting the same photo as a Twitter photo, instead of sharing via the Instagram app. This way, the photo will open in a viewer’s Twitter feed.  

Hashtags are great for Instagram, Facebook and Twitter! A hashtag is a label you can add to any message that will let people view it who don't follow you or like your page. Hashtags don’t work from private or personal Facebook pages, but they do work when you use them from a public page. Both your Instagram and Twitter accounts are public (and they should be!) and using a hashtag lets people searching for related subjects stumble upon your work.

For example, if I am visiting Edmonton and I would like to see what’s going on in the city, I may search the hashtag #yeg (This is the airport code for Edmonton and it has become common practice to use these codes as a hashtag). I can see the most popular or the most recent posts by anyone who used that hashtag. If someone had just tweeted about being at an art market in Edmonton using this hashtag, I may view this and decide to go to said market! The same goes for both Facebook and Instagram. Hashtags may seem trendy or annoying, but they are helpful when it comes to reaching out to the public. Again, try not to overdo it, however. There is a fine line between professional and annoying. 

The most popular tweets on a hashtag on Twitter.

The most recent tweets using a hashtag on Twitter.

The bottom line about social media is this: try it out. See if it's for you. Don't write it off as something that simply won't work for you or your business. Perhaps start by looking at other businesses' profiles and judge for yourself. 

For more information about Twitter and Instagram, check out these links:

Twitter for Business
Why Artists Should Use Twitter
Instagram for Business
Instagram for Artists

Social Media 101: Part 1 - Facebook

Submitted by: Sydney Luther, Communications Assistant

Social media may seem like a fad or something only teenagers are interested in, but these websites have become an important and useful tool for any non-profit organization or business person. Social media are defined as any media that exist on the internet "that allow for the creation and exchange of user-generated content. Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content." Social media are used to relay information between individual people, organizations, and businesses. Facebook, Twitter, Instagram, YouTube, Vine, Pinterest, and Google+ are all examples of social media. 

At the Saskatchewan Craft Council, we utilize three of these social media: Facebook, Twitter and Instagram. Currently, we share almost all posts between these three websites, but there is a move towards creating different types of posts for each of these individual sites, as it creates a reason for someone to follow all three accounts. However, it is up to you how you would like to best utilize social media. 

Facebook is useful for a business or non-profit in that almost everyone is on it. This is no longer just a young person’s tool. My 92-year-old grandma uses Facebook! Facebook can be used to post photos, status updates, videos, events, and links to other websites. You can also share your Tweets and Instagram photos with your Facebook account. 

An Instagram photo shared to a Facebook page

As an individual business person, if you are hoping to use social media to raise awareness about your art, you should create a page for Facebook, and not an individual personal account. This means people can like your page instead of friending you individually, and they will still see your updates in their news feed. 

It's difficult, but important, to find a balance with how much you post on Facebook. Too much, and you run the risk of being annoying. Too little, and people may not know or care that your page exists. A business’ Facebook page is about sharing a product, sharing where to get said product, and sharing how the product is made. Feel free to share personal photos of you in the studio, but avoid those photos of you and your friends at the bar or of your grandchildren at the lake. Save such posts for your personal Facebook. Although social media feels casual, you should still conduct yourself in a business-like manner. 

There are many lists of tips on how to conduct oneself on Facebook. Most say you should be yourself, but also be professional. Post things that you would be interested in as a reader. Stay positive about everything you post. Promote yourself confidently and respond to people's questions and comments quickly and succinctly. Use proper grammar and punctuation and don't try too hard to be "cool" or "trendy." Facebook is definitely something used by people of all ages, so don't fall into the trap of attempting to speak or write like a teenager. Social media is all about sharing information and creating an online community.

For more tips about using Facebook, check out these webpages: 

How To Market Yourself on Social Media

How To Create an Artist's Facebook Page

Facebook Tips for Artists